https://joshuakeys.me/home daily 1.0 2026-02-22 https://joshuakeys.me/portfolio daily 0.75 2025-06-18 https://joshuakeys.me/portfolio/process monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/3f9161cf-fe7d-4600-89fd-9f186c8fd85e/0001.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/6e64884c-b50c-47b1-99dc-ef26440b4fba/0009.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512320781-VN467KMITU1L421XJWIB/0009.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/b7f498dd-6606-4aea-ba5d-6d0b3722a2af/0021.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/c257c2a3-8618-4cd6-8676-09479aac1830/0002.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/8eb15564-7a8c-4788-9b41-c2b59e327691/0018.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512298610-LBFEMEPWHSM8H3F6CGON/0010.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512980967-X8PU3S97LSNQT5QRLP20/0019.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/e13bfb4c-2359-4896-af9d-dc272d9803e7/0003.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/ec5266bd-ea0f-4082-8e17-b4e4701871fc/0026.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512367066-JPYW0K4ZYY8XOEV7B6JM/0020.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745513035057-4MHS80AX05YE6XBZWQKN/0022.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/146dccae-28b2-4855-bcab-80cbe9c74dc7/0001.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512345853-VVOF7G35ABNCEXJSFLUE/0004.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/fa66f859-c0a3-42f7-a07f-d955ffad4b09/0002.png PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512466963-JDW0GTFNYM70Q19XOICP/0005.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512699434-G2I8D7RFTV9ZMCRHQWXW/0017.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512730793-QELPFHYP5KHI6AM0PW2R/0016.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1745512762809-TCAANHFETYQFSTZ6E4C4/0015.jpg PORTFOLIO - CX/XD Process Artifacts: Deconstructing Complexity https://joshuakeys.me/portfolio/shorelight monthly 0.5 2025-06-18 https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/b7f498dd-6606-4aea-ba5d-6d0b3722a2af/0021.png PORTFOLIO - Case: Shorelight Education Define the Future State Vision, accounting for 4 primary customer segments https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/223ce814-541a-4a17-99c1-7b385df8db96/0022.png PORTFOLIO - Case: Shorelight Education Applied existing insights and artifacts to design and script a simple, easy-to-follow Future State Vision animatic https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/ba75bd51-224f-41e1-a67b-0e684d57abdd/0024.png PORTFOLIO - Case: Shorelight Education Architected a unified omnichannel customer portal experience, thencollaborated with IT/Engineering to work towards platform consolidation and SSO compliance, simplifying access for all customers https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/50c4a9ef-fa9a-4a6f-8eec-4451b251a2c6/0025.png PORTFOLIO - Case: Shorelight Education Through focus groups, stakeholder and customer interviews, and existing data, identified customer needs, and synthesized into DMT-structured Need Statements https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/c31bd08c-895e-4b60-97e9-cca28793e2f2/0026.png PORTFOLIO - Case: Shorelight Education Mapped top-scoring Need Statements to core enablers, overarching themes, and OKRs https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/03065f8c-b3ff-438c-a36f-1780f71ee6a9/0027.png PORTFOLIO - Case: Shorelight Education Visualized capability enablers to measure against existing ecosystem https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1b9e9a64-dba4-40bd-8c97-bd0d6efb9253/0028.png PORTFOLIO - Case: Shorelight Education Led departmental leaders through structured workshops, utilizing customer insights and organizational OKRs to create actionable future-state strategies via Prioritization & Alignment Matrix https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/423a27d0-24b2-4155-95e6-231cd7c22a91/0029.png PORTFOLIO - Case: Shorelight Education Driven by Prioritization & Alignment Matrix, slotted feature enablers into MVP and subsequent feature release schedule https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/1c288742-b04b-43e2-a457-97867414a587/0030.png PORTFOLIO - Case: Shorelight Education Created journey-based feature map, socialized for organizational understanding and alignment https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/9cba09e7-5594-4163-8568-8063215511a9/0031.png PORTFOLIO - Case: Shorelight Education Created a catalog of HMW Design Briefs to inform product/solution teams, allowing for simplified contextual considerations to empower cross-functional teams to participate in Design Studio (solution) sessions https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/73c814e1-fad9-4c00-9bf9-d92cf0a2ac27/0033.png PORTFOLIO - Case: Shorelight Education User Flow: Current State analysis https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/e892fb1e-8d1a-4383-a9d7-a25202a00603/0032.png PORTFOLIO - Case: Shorelight Education User Flow: Ideal State SSO https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/b6f51dd0-95b4-4d97-a8f2-e2f3718e586d/0034.png PORTFOLIO - Case: Shorelight Education User Flow: Architected streamlined workflow for internal site update ticket requests https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/9d6e122f-e261-4550-9d32-3779311b356c/0035.png PORTFOLIO - Case: Shorelight Education User Flow: Simplified existing user experience to account for DAM-based data sources https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/d559ac2b-71ca-434f-8406-073dec9dab31/0036.png PORTFOLIO - Case: Shorelight Education User Flow: Optimized LMS course creation user experience to simplify common tasks for instructors https://joshuakeys.me/portfolio/va monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/b04a68b6-72cf-436b-8f86-1b7087efd6b5/Screenshot+2025-04-24+at+2.09.59%E2%80%AFPM.png PORTFOLIO - Case: Veterans Affairs LGY Current state customer journey map https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/4863813a-842a-4f76-94f8-977828f6e5de/0038.png PORTFOLIO - Case: Veterans Affairs LGY Current state customer journey map https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/4ba50842-15ed-4f16-ace7-f5df2de62b65/Screenshot+2025-04-24+at+2.12.19%E2%80%AFPM.png PORTFOLIO - Case: Veterans Affairs LGY Base on customer feedback, a set of Need Statements were identified to create empathy in Design Studio (solution) workshops https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/aa5b040b-c634-42dd-a923-4026e1a90a09/0041.png PORTFOLIO - Case: Veterans Affairs LGY Visualize the optimized user flow, accounting for centralized DAM access https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/a96640c0-cb73-4fc5-9e4d-f31bed42295e/0042.png PORTFOLIO - Case: Veterans Affairs LGY Visualized interaction measurement map to account for key data points for automation https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/ab8ef380-8f0d-4152-b044-1d051499e20b/0043.png PORTFOLIO - Case: Veterans Affairs LGY Created a Communications and Traiuning strategy for internal stakeholders to identify the "right tool at the right time for the right audience" https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/ee362354-8456-461c-a884-dda4682d0a9a/0044.png PORTFOLIO - Case: Veterans Affairs LGY Crafted Customer Vision statements to align training strategies throughout the organization https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/cfc2f09f-59aa-439d-a65c-a721baace90f/0047.png PORTFOLIO - Case: Veterans Affairs LGY Established core Design Principles https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/78827f83-1f3a-413d-abfe-8b93a2d80f84/0045.png PORTFOLIO - Case: Veterans Affairs LGY Established core Design Principles https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/3fcce133-7c75-4e69-b58f-e96792d8f7bb/0046.png PORTFOLIO - Case: Veterans Affairs LGY Established core Design Principles https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/a027bc0c-c308-4119-8031-c9d4db1ec80b/0048.png PORTFOLIO - Case: Veterans Affairs LGY Created principle-based messaging construct https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/a8abfbb9-2ce0-4d0c-95d5-ef8230a13222/0049.png PORTFOLIO - Case: Veterans Affairs LGY Created principle-based content considerations https://images.squarespace-cdn.com/content/v1/5f932e64e05bce1dae6a735e/0efe5c90-3172-479d-94fb-dae855a35459/0050.png PORTFOLIO - Case: Veterans Affairs LGY Created principle-based content considerations